Inspiration is Just Noise

May 7, 2026

Sat in Grena park, on the rim of Lagoas das furnas, overlooking a bubbling brook, right next to where I’m staying in the azores. The weather is reminiscent of the UK, overcast and a little dour.

I’ve been walking through the surrounding area for a few hours now. Mostly alone. Occasionally …

Your Net Worth is Eating Your Self-Worth

February 3, 2026

We live best purposefully, with action and intention as defining tenets.

Life is a series of goals and processes. Sometimes we must challenge the definition of life that we ascribe to ourselves, mostly because goals tend to become profit-corrupted engagements. I feel my purpose has become corrupted …

Sh!t Life Syndrome

November 12, 2025

“Crashing out” - /KRASH-ing owt/ - A context dependent phrase that alludes to a loss of control of one’s emotions potentially leading to Impulsive or reckless action. If I were to give one all encompassing reason, it would be perceived injustice. A mismatch between reality and …

The Surprising Trick to Consistent, High-Quality Writing (It's Not Talent)

January 23, 2025

Have you ever marveled at those who effortlessly produce insightful content day after day? I've always been immensely impressed by the ability to be prolific—especially when it comes to writing. How do you constantly and consistently produce output, especially when that output is …

The Original Neural Network: Your Baby's Brain

January 11, 2025

Babies' brains are like untrained AI models. My sister recently had a baby, a lovely little bundle of joy. This means more time spent thinking about babies, or more specifically, baby. As an "in the swing of it" young adult, children are for the most part a non-thought. A luxurious in-game DLC to be …

Your Two-Hour Walk Became a Twenty-Minute Drive. Then What?

January 3, 2025

Imagine your job is to carve a door handle 100 years ago - a slow laborious, contemplative job. Now imagine the standard white collar job. Google something, turn to a coworker, answer a text, scroll through LinkedIn or Facebook, ask the AI a question, google again. Those 10 hours carving that door …

Why Not Just Do It

February 24, 2024

There are three states of being: Not knowing, action, and completion.

Think about this in absolutes. You don’t know, till you have an inkling, then you know. Figuring it out, is a form of action. This is recommended in zero contexts, except for creative work. Almost every pursuit has a creative …

The World Is Just One Big Cake?

February 19, 2024

I loved university, colloquially called “uni” in the UK. Uni was a luxury, not for the education, but for the idleness. For the huge gaps of non-compulsion. Lovely in its painful slowness and eerie silence. But as the years go by, I increasingly understand an under-discussed luxury of …

Lessons On Advertising From Across The Atlantic

February 12, 2024

All over the globe, people are pretty similar. We experience “universal emotions”, happiness, sadness, disgust, fear, etc. Little pawns in this grand chess game of life, though, we all play on slightly different boards. A startling observation about the American board is its relationship …

Can You Learn Lessons From Sucking at Ping Pong

January 24, 2024

Ping-pong is a strange game. Originally an after-dinner parlour game from 19th century Victorian England, it made its way to the masses through the British military, before finding its way to my inner-city London state school. Having weaselled into the secondary education system it cemented itself …